Afolayan Oluwatosin

Toscobobby Digital Founder & Lead Digital Marketing Specialist

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About

Seasoned digital marketing specialist and web designer with a proven track record of empowering businesses to achieve significant online growth. Leverages expertise in SEO, social media, content strategy, and web development to craft innovative digital solutions that enhance brand visibility, drive engagement, and generate measurable results for clients across diverse industries.

Work Experience

Founder & Lead Digital Marketing Specialist

Tosco Bobby Digital

Jul 2018 - Present

Remote, Osun, Nigeria

Led a full-service digital marketing and web design agency, delivering innovative online strategies and solutions to diverse clients, driving measurable growth and enhanced online presence.

  • Strategically developed and launched over 15 responsive WordPress and e-commerce websites, significantly improving client online presence and user experience.
  • Implemented comprehensive SEO strategies, including keyword research and technical optimization, consistently enhancing organic search rankings and driving increased website traffic for clients.
  • Managed and optimized diverse digital advertising campaigns (Google Ads, Social Media Ads), achieving measurable improvements in lead generation and conversion rates.
  • Developed and executed targeted content marketing and social media strategies, fostering stronger brand engagement and expanding audience reach for clients.
  • Cultivated strong client relationships, providing tailored digital solutions and strategic guidance that consistently exceeded performance expectations and fostered long-term partnerships.

Projects

Performance-Driven PPC & Email Marketing Automation

Aug 2022 - Feb 2023

Designed, executed, and optimized Pay-Per-Click (PPC) campaigns and automated email marketing funnels to generate leads and nurture customer relationships.

Targeted Social Media & Content Marketing Campaigns

Jan 2022 - Jul 2022

Developed and managed integrated social media and content marketing campaigns aimed at building brand awareness, engaging target audiences, and driving conversions.

Comprehensive Website Design & SEO Implementation

Mar 2021 - Sep 2021

Led the end-to-end development of dynamic, responsive websites for various clients, integrating robust SEO strategies to maximize online visibility and organic reach.

Skills

Digital Marketing

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Pay-Per-Click (PPC) Advertising
  • Keyword Research
  • Content Strategy
  • Ad Management
  • Campaign Management
  • Lead Generation
  • Digital Analytics
  • Google Ads
  • Social Media Ads

Web Development & Design

  • WordPress Development
  • E-commerce Development
  • Responsive Web Design
  • UI/UX Principles
  • Website Architecture
  • HTML
  • CSS

Business & Strategy

  • Client Acquisition
  • Strategic Planning
  • Project Management
  • Client Relationship Management
  • Business Growth
  • Online Presence Management
  • Market Analysis